• logging into several different systems to handle orders for the premises’ various services - the separate receipt of bookings also made it challenging to cross-sell conveniently;
• of manually creating bookings and entering data on current promotions and discounts into the system in this way, which slowed down the whole process.

There were also challenges regarding overlapping bookings.

The MK Bowling chain expected a system that:

• would combine the booking of different services within a single software;
• would simplify payment for bookings - so that customers could order several services at once;
• would provide an easy and transparent service for both customers and employees;
• would gain the approval of visitors - so that the majority of visitors approval- so that most bookings would be accepted through this channel

• Each venue uses a separate booking system - to the extent that it matches the attraction it offers.
• Customers can book directly on the bowling alley’s website (after selecting a city) - a simple yet secure solution.
• Making a booking requires online payment within five minutes - this arrangement is designed to prevent overlapping bookings and ‘empty runs’ of tracks when a customer doesn’t turn up at the agreed time.

• Making a booking requires online payment within five minutes - this arrangement is designed to prevent overlapping bookings and ‘empty runs’ of tracks when a customer doesn’t turn up at the agreed time.
• When booking, the customer can order additional services - such as a snack set, bowling shoes or children’s bands - increasing cross-selling

40% of bookings are made online

The simplicity and convenience provided by the BookGame system quickly convinced customers to use it. As a result, phone calls to the venue and bookings made in person decreased significantly. Approx. Forty per cent of these are now made online, helping streamline receptionists’ work.

Higher turnover from cross-selling

This is possible because the system allows customers to ‘bundle’ additional services when they book a bowling lane or pool table. As a result, they are more willing to spend, and turnover increases.

Safety and convience for customers

They can book directly on the MK Bowling website, without being redirected to an external service. This increases confidence in the whole process and simplifies it. They can also rest assured that if there are problems with payment or booking, they will automatically receive a refund of the amount transferred - without having to make a claim.

Ease of “training” new employees to use the system

Onboarding new reception staff at MK Bowling venues goes smoothly - the system is so intuitive that a new team member can quickly begin to operate it independently.

Easy implementation of extensive promotions and discount system

With BookGame, you can automate the process of adding complex promotions - for example, a package of services - and calculate the price correctly with the discount. It also allows you to create discount codes for loyal and new customers. It’s a solution that boosts the sales potential of clubs.